ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store however you would like to.
In writing, this may sound simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Connect AWeber List To Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. As a platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it is used as the one for future emails.
There is a possibility of locating information like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. How To Connect AWeber List To Form
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Connect AWeber List To Form
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Connect AWeber List To Form
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.