How To Connect AWeber To Genesis Child Theme

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store in the way you wish to.

In writing, this may seem straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber How To Connect AWeber To Genesis Child Theme

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.

How To Connect AWeber To Genesis Child Theme

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

If you run a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a catch, though. Some email template templates are compatible with RSS feed.

So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading, font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be used to determine the best option for future email campaigns.

There is a possibility of locating details like CTA when you change a particular part of the design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. How To Connect AWeber To Genesis Child Theme

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process so you won’t feel the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Connect AWeber To Genesis Child Theme

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will develop.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) How To Connect AWeber To Genesis Child Theme

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber offer support for customers?

They can. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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