ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this may seem simple, but it’s not. You engage with customers and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Connect AWeber To Squarespace
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. As a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
When you select a template, be sure to find one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it will be used as the one for future email campaigns.
It is attainable to discover data like CTA when you change one particular aspect of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber for better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, and so on. How To Connect AWeber To Squarespace
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them. This speeds up the process so you don’t have to stress. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How To Connect AWeber To Squarespace
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) How To Connect AWeber To Squarespace
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.