ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store however you would like to.
On paper, it could appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Connect AWeber To Wpprofitbuilder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates are compatible with RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and is used as the one for any future email campaigns.
There is a possibility of locating information like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. How To Connect AWeber To Wpprofitbuilder
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the anxiety. They accept these file types when importing:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Connect AWeber To Wpprofitbuilder
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) How To Connect AWeber To Wpprofitbuilder
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.