ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store however you would like to.
On paper, it may appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Connect Gravity Forms To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built in HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates can be used with RSS feeds.
If you decide to use the template, make sure you choose one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be utilized as the basis to send out future newsletters.
There is a possibility of locating details like CTA when you change a particular part in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. How To Connect Gravity Forms To AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the data, it is also easy to transfer them. It speeds the process and you don’t have to tension. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. How To Connect Gravity Forms To AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Connect Gravity Forms To AWeber
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.