ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the option of marketing the store the way you want to.
In writing, this could appear simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Connect Paypal To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built on HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with an RSS feed.
If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used as the one to send out future email campaigns.
It’s possible to find details such as CTA when you alter a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. How To Connect Paypal To AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so that you don’t experience the tension. They accept these file types for import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you must wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How To Connect Paypal To AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you will create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Connect Paypal To AWeber
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.