ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store in the way you wish to.
On paper, it could seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Connect Shopify To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option for any future email campaigns.
It’s possible to find information like CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. How To Connect Shopify To AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the data, it is also feasible to upload them instead. It speeds the process and you won’t feel the tension. They accept these file types for import:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Connect Shopify To AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Connect Shopify To AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.