How To Connect Sumo To AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store the way you want to.

On paper, it could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.

Today, even a static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way email marketing works, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber How To Connect Sumo To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the information through their stats.

How To Connect Sumo To AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. When you can, coding your own template also works.

RSS feed to Email Templates

If you run a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Not all email templates work with an RSS feed.

So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still work without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be utilized as the basis for future newsletters.

It’s possible to find details like CTA in the event that you change an element in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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> > Click Here to Sign up AWeber Today < <

Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. How To Connect Sumo To AWeber

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Connect Sumo To AWeber

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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> > Click Here to Sign up AWeber Today < <

Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to the most essential features.

The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you create.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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> > Click Here to Sign up AWeber Today < <

Frequently Asked Questions (FAQs) How To Connect Sumo To AWeber

What exactly is Aweber?

An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to ensure seamless integration.

Does Aweber offer customer support?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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