How To Create A Email Campaign AWeber

aweber-review

ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store however you would like to.

It might sound simple, but it’s not. You engage with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Create A Email Campaign AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.

How To Create A Email Campaign AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a caveat. Some email template templates can be used with an RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option for future email campaigns.

It’s possible to find details like CTA in the event that you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. How To Create A Email Campaign AWeber

When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Create A Email Campaign AWeber

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) How To Create A Email Campaign AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through the form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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