ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the ability to promote your store in the way you wish to.
It might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Create A New List In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
When you select the template, make sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and can be used to determine the best option for any future newsletters.
It is attainable to discover data such as CTA in the event that you change a particular part of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. How To Create A New List In AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and you won’t feel the stress. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or making your own. If you create one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How To Create A New List In AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see the source of these data. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How To Create A New List In AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.