How To Create A Reusable Template In AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’re given the ability to promote your store the way you want to.

It might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber How To Create A Reusable Template In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.

How To Create A Reusable Template In AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.

There’s a caveat. Some email template templates work with RSS feed.

So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Plus points for including a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option for future emails.

It’s possible to find details such as CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no limitation regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.

The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. How To Create A Reusable Template In AWeber

When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process , so you don’t have to stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Create A Reusable Template In AWeber

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to essential vital features.

The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.

When subscribed to a paid subscription It’s affordable too. Not too much and you will make the most of the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) How To Create A Reusable Template In AWeber

What is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to facilitate the integration.

Does Aweber have support for customers?

They can. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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