ECommerce and Email Marketing go together. When you manage an online store, you’ll have the ability to promote your store however you would like to.
It might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Create A Sign Up Form On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and is utilized as the basis to send out future emails.
It is attainable to discover details like CTA when you change one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. How To Create A Sign Up Form On AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Create A Sign Up Form On AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) How To Create A Sign Up Form On AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.