ECommerce and Email Marketing go in tandem. If you own an online store, you have the ability to promote your store the way you want to.
It might sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Create A Thank You Email AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates work with an RSS feeds.
When you select the template, make certain to select one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used as the one to send out future newsletters.
It’s possible to find data like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. How To Create A Thank You Email AWeber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process , so that you don’t experience the tension. They will accept the following file types for import:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Create A Thank You Email AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Create A Thank You Email AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer service?
They can. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.