ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store the way you want to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Create An App In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and can be utilized as the basis to send out future newsletters.
There is a possibility of locating details like CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Create An App In AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and you won’t feel the tension. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Create An App In AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Create An App In AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.