ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store in the way you wish to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Create An Autoresponder In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
So when you choose the template, make sure to find one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it is used as the one for any future emails.
It’s possible to find details such as CTA when you alter an element or design. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. How To Create An Autoresponder In AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them. It speeds the process and you won’t feel the tension. It will accept these types of files when they import:
You have the option of using an already-generated subject line or making your own. If you create one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Create An Autoresponder In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How To Create An Autoresponder In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.