ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the power to market the store the way you want to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Create An AWeber Popup
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated look. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be used as the one for future newsletters.
There is a possibility of locating details like CTA when you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Create An AWeber Popup
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you won’t feel the stress. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. How To Create An AWeber Popup
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) How To Create An AWeber Popup
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.