ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store the way you want to.
In writing, this could seem simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Create AWeber Affiliate Signup
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP for email
Cons
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber Features
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
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Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated style. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates work with RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
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AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
A/B Testing
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it will be used as the one for future email campaigns.
There is a possibility of locating information like CTA when you change an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Data Segmentation
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
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Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do it is possible to use Aweber to get better results.
Marketing Automation
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Create AWeber Affiliate Signup
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process so you don’t have to anxiety. They accept these file types when they import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Create AWeber Affiliate Signup
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
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Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
Free Plan
With the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
Pro Plan
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other these features can significantly help in your marketing plan.
Conclusion
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
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Frequently asked questions (FAQs) How To Create AWeber Affiliate Signup
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.