ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store in the way you wish to.
It could seem simple, but it’s not. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Create AWeber Campaigns
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one for any future emails.
It is attainable to discover information such as CTA when you change a particular part or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, and so on. How To Create AWeber Campaigns
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. This speeds up the process , so you don’t have to stress. They will accept the following file types for import:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Create AWeber Campaigns
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) How To Create AWeber Campaigns
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They can. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.