ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the ability to promote your store however you would like to.
On paper, it might seem easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Create AWeber Optin Form In Optimizepress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is used to determine the best option for future email campaigns.
It is attainable to discover information like CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How To Create AWeber Optin Form In Optimizepress
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s possible to import them instead. It will speed up the process so you won’t feel the tension. It will accept these types of files when importing:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Create AWeber Optin Form In Optimizepress
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Create AWeber Optin Form In Optimizepress
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.