ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store the way you want to.
In writing, this might appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Create Campaigns In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built on HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is used as the one for any future email campaigns.
It is attainable to discover information like CTA when you alter one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. How To Create Campaigns In AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the information, it’s feasible to upload them. It will speed the process and you won’t feel the tension. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Create Campaigns In AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How To Create Campaigns In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.