ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store however you would like to.
It could sound straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Create Newsletter In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used as the one to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. How To Create Newsletter In AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process , so you don’t have to tension. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. How To Create Newsletter In AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Create Newsletter In AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.