ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store the way you want to.
On paper, it could seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Create Scheduled Drip Campaign In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and is used as the one to send out future email campaigns.
It’s possible to find data such as CTA when you alter a particular part of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. How To Create Scheduled Drip Campaign In AWeber
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. It speeds the process and you don’t have to stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Create Scheduled Drip Campaign In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Create Scheduled Drip Campaign In AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.