ECommerce and Email Marketing go together. When you manage an online store, you have the option of marketing the store in the way you wish to.
In writing, this may sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Create Segment In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feeds.
When you select the template, make sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be used to determine the best option for future newsletters.
It is attainable to discover details like CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. How To Create Segment In AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Create Segment In AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Create Segment In AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.