How To Customize AWeber Blog Broadcast Template

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the power to market the store in the way you wish to.

On paper, it could seem simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber and how email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber How To Customize AWeber Blog Broadcast Template

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based upon HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the information through their stats.

How To Customize AWeber Blog Broadcast Template

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

When you select a template, be certain to select one that works with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.

You can create the heading and font, style and color. Photos can be also used here to make the page look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it is used to determine the best option to send out future email campaigns.

It’s possible to find details like CTA in the event that you change one particular aspect of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.

The solution they can use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. How To Customize AWeber Blog Broadcast Template

When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds the process and you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or making your own. Except when making one, you must wait for confirmation from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. How To Customize AWeber Blog Broadcast Template

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you develop.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Frequently asked questions (FAQs) How To Customize AWeber Blog Broadcast Template

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.

Does Aweber have customer service?

They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through the form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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