ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store however you would like to.
In writing, this may seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Customize AWeber Blog Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product based upon HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select the template, make sure you choose one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one to send out future emails.
There is a possibility of locating details such as CTA when you alter one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. How To Customize AWeber Blog Broadcast
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. It will speed the process and you don’t have to anxiety. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Customize AWeber Blog Broadcast
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) How To Customize AWeber Blog Broadcast
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.