ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store in the way you wish to.
It might sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Delete A Contact From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service built on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it is used to determine the best option to send out future email campaigns.
It is attainable to discover details such as CTA when you change a particular part or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. How To Delete A Contact From AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. How To Delete A Contact From AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Delete A Contact From AWeber
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.