ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store however you would like to.
It might sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Delete A Message From A Follow Up Series In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built in HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be utilized as the basis to send out future newsletters.
It’s possible to find data like CTA in the event that you change an element in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do, you can utilize Aweber for better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. How To Delete A Message From A Follow Up Series In AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:
You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. How To Delete A Message From A Follow Up Series In AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) How To Delete A Message From A Follow Up Series In AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.