ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
It could seem easy, but it isn’t. You engage with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Delete An AWeber Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
So when you choose the template, make sure you choose one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be used as the one for future email campaigns.
There is a possibility of locating details like CTA when you alter one particular aspect of the design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. How To Delete An AWeber Campaign
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so that you don’t experience the tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Delete An AWeber Campaign
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) How To Delete An AWeber Campaign
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.