ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the ability to promote your store the way you want to.
It may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Delete Broadcast AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. Being an online platform uses automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis to send out future newsletters.
It’s possible to find information like CTA when you change an element or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. How To Delete Broadcast AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them. It speeds up the process , so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How To Delete Broadcast AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Delete Broadcast AWeber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.