ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store however you would like to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Delete List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service built in HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be used as the one for any future newsletters.
It’s possible to find data such as CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. How To Delete List AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also possible to import them. It speeds up the process so you don’t have to stress. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Delete List AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) How To Delete List AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.