ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the option of marketing the store in the way you wish to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Delete Unconfirmed Emails In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. Some email template templates work with RSS feeds.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it will be used to determine the best option to send out future email campaigns.
It is attainable to discover information such as CTA when you alter a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. How To Delete Unconfirmed Emails In AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them. It speeds up the process so you don’t have to anxiety. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Delete Unconfirmed Emails In AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Delete Unconfirmed Emails In AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.