ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store the way you want to.
In writing, this might appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Disable Double Opt In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with an RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be used as the one to send out future emails.
It is attainable to discover details like CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, sales made, and so on. How To Disable Double Opt In AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Disable Double Opt In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Disable Double Opt In AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer service?
They do. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.