How To Do An Email Broadcast With AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store the way you want to.

In writing, this may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber How To Do An Email Broadcast With AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. Being an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.

How To Do An Email Broadcast With AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For those running a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.

There’s a caveat. Some email template templates work with an RSS feed.

If you decide to use the template, make certain to select one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.

You can create the heading, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis to send out future emails.

It’s possible to find details such as CTA when you alter one particular aspect of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you get here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. How To Do An Email Broadcast With AWeber

When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. It will speed the process and that you don’t experience the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Do An Email Broadcast With AWeber

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to essential vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer that.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you’ll create.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) How To Do An Email Broadcast With AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber offer customer support?

They can. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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