How To Do Campaigns In AWeber

aweber-review

ECommerce and Email Marketing go together. In running the online business, you have the power to market the store however you would like to.

On paper, it may sound easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber How To Do Campaigns In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the information through their stats.

How To Do Campaigns In AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat. Not all email templates work with RSS feed.

So when you choose a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.

You can create the heading, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Bonus points for having the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and is utilized as the basis for any future newsletters.

There is a possibility of locating information like CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. How To Do Campaigns In AWeber

When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s possible to import them. It will speed the process and you don’t have to anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How To Do Campaigns In AWeber

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you create.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) How To Do Campaigns In AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to facilitate the integration.

Does Aweber offer customer support?

They offer it. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through a form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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