ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the power to market the store the way you want to.
In writing, this might appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Download Your Campaigns From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with RSS feed.
When you select a template, be sure you choose one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it can be used as the one to send out future newsletters.
It is attainable to discover data such as CTA when you alter a particular part or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. How To Download Your Campaigns From AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them. It speeds the process and you won’t feel the stress. They accept these file types when importing:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Download Your Campaigns From AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) How To Download Your Campaigns From AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.