ECommerce and Email Marketing go in tandem. In running the online business, you have the ability to promote your store the way you want to.
On paper, it could appear simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Edit Email Subscriber Confirmation In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based in HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be used as the one for future emails.
There is a possibility of locating data such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. How To Edit Email Subscriber Confirmation In AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. This speeds the process and you won’t feel the tension. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you must wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Edit Email Subscriber Confirmation In AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Edit Email Subscriber Confirmation In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.