ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the ability to promote your store the way you want to.
It might seem simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Edit The Bottom Of An AWeber Newsletter
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make sure to find one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and will be used to determine the best option for future email campaigns.
It’s possible to find details such as CTA when you change one particular aspect of the design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. How To Edit The Bottom Of An AWeber Newsletter
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. How To Edit The Bottom Of An AWeber Newsletter
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see where they come from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Edit The Bottom Of An AWeber Newsletter
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.