ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store however you would like to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Email Freebies After Subscribing AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis to send out future emails.
It is attainable to discover information like CTA when you change an element or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Email Freebies After Subscribing AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process , so you won’t feel the tension. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Email Freebies After Subscribing AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Email Freebies After Subscribing AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.