ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store however you would like to.
In writing, this might appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Email Market Without Mailchimp Or AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
So when you choose the template, make certain to select one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and will be used as the one for future email campaigns.
There is a possibility of locating details such as CTA when you alter an element or design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. How To Email Market Without Mailchimp Or AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process so you won’t feel the stress. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How To Email Market Without Mailchimp Or AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) How To Email Market Without Mailchimp Or AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.