ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the power to market the store in the way you wish to.
On paper, it might appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Export A List From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service based upon HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for future email campaigns.
It’s possible to find data such as CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. How To Export A List From AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you don’t have to stress. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. How To Export A List From AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Export A List From AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.