ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store however you would like to.
On paper, it could appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Export Autoresponder From AWeber Into Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
When you select the template, make sure you choose one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be used to determine the best option for future emails.
It’s possible to find information like CTA when you alter one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, etc. How To Export Autoresponder From AWeber Into Mailchimp
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the information, it’s feasible to upload them. This speeds the process and that you don’t experience the stress. They accept these file types when importing:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Export Autoresponder From AWeber Into Mailchimp
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Export Autoresponder From AWeber Into Mailchimp
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They do. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.