ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store in the way you wish to.
It could seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Find AWeber Affiliate Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates work with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it is utilized as the basis for future email campaigns.
It is attainable to discover data like CTA in the event that you change a particular part of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. How To Find AWeber Affiliate Link
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so you won’t feel the tension. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Find AWeber Affiliate Link
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign and see where they come from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) How To Find AWeber Affiliate Link
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.