ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the power to market the store in the way you wish to.
On paper, it may seem simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Find AWeber List Id
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for any future emails.
It is attainable to discover details such as CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. How To Find AWeber List Id
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and you won’t feel the stress. It will accept these types of files when importing:
You have the decision of making use of a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. How To Find AWeber List Id
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How To Find AWeber List Id
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.