ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the power to market the store the way you want to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Find Unsubscribe Link In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
When you select the template, make sure you choose one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and can be used to determine the best option to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change an element or design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Find Unsubscribe Link In AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Find Unsubscribe Link In AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Find Unsubscribe Link In AWeber
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.