ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store the way you want to.
In writing, this could sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Get My AWeber Email Address
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it will be utilized as the basis for any future newsletters.
It is attainable to discover information such as CTA in the event that you change a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do you could use Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Get My AWeber Email Address
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them. It speeds the process and you won’t feel the stress. It will accept these types of files for import:
You have the decision of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To Get My AWeber Email Address
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can benefit from the campaign you will create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) How To Get My AWeber Email Address
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.