ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Get My Ebook Download On My AWeber Signup Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
When you select a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used as the one to send out future emails.
There is a possibility of locating details such as CTA when you alter one particular aspect in the layout. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. How To Get My Ebook Download On My AWeber Signup Form
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them instead. It will speed up the process so that you don’t experience the stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. How To Get My Ebook Download On My AWeber Signup Form
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) How To Get My Ebook Download On My AWeber Signup Form
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.