ECommerce and Email Marketing go together. In running an online store, you have the power to market the store however you would like to.
On paper, it could appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Get Source Code For AWeber Message
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with RSS feeds.
If you decide to use the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and is utilized as the basis to send out future newsletters.
It is attainable to discover data like CTA in the event that you change an element or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. How To Get Source Code For AWeber Message
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so you don’t have to tension. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. How To Get Source Code For AWeber Message
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) How To Get Source Code For AWeber Message
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.