ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the power to market the store however you would like to.
On paper, it may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Give A Download Away After Sign Up To My AWeber List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
When you select the template, make sure you choose one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it is used as the one to send out future newsletters.
It is attainable to discover data like CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. How To Give A Download Away After Sign Up To My AWeber List
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the information, it’s possible to import them. It speeds up the process , so that you don’t experience the stress. They accept these file types for import:
You have the decision of using a pre-generated subject line or making your own. If you create one, you must wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Give A Download Away After Sign Up To My AWeber List
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How To Give A Download Away After Sign Up To My AWeber List
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.