ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
In writing, this might appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Have First Name Appear In Email For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
So when you choose the template, make sure you choose one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be used to determine the best option for future newsletters.
It’s possible to find data like CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. How To Have First Name Appear In Email For AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Have First Name Appear In Email For AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will benefit from the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Have First Name Appear In Email For AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.