ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store however you would like to.
It might seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Host An AWeber Form On Your Site
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and can be utilized as the basis to send out future email campaigns.
There is a possibility of locating information like CTA when you alter a particular part or design. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. How To Host An AWeber Form On Your Site
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process so you don’t have to stress. They accept these file types for import:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Host An AWeber Form On Your Site
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) How To Host An AWeber Form On Your Site
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is accessible during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.